Does Your Video Look Flat? You May Need to Invest in a Better Camera
Say you've just wrapped shooting for your very first YouTube video, and you've called all your partners and associates into the conference room to watch the footage on a computer screen. As the seconds pass, their smiles fade gradually into unreadable expressions—and one or two of your senior partners actually start laughing (the junior associates, of course, know better than to react negatively, and just look politely the other way).
What's the problem? Well, as much effort as you've put into your production, it's a simple fact of life that some videos just “lay there” on the screen, as dull and uninteresting as a plate of day-old spaghetti. (The same thing happens routinely in Hollywood, where a director thinks he's captured a fabulous day's work and then sees the lifeless results in the daily rushes.) Sometimes this is the fault of the script, and sometimes this is the fault of the actor. Sometimes, though, the problem is as simple as using the wrong camera setting or exposure or not lighting your shoot properly.
If you've used the process of elimination to reject lighting, script, and “dull partner” issues, the easiest fix may be to reshoot your video with a more professional piece of equipment. Sometimes, what comes out as “flat” when filmed on an iPhone or smart phone is completely unobjectionable when captured on a high-end video camera. Questions? Call the professional video producers at Fairfax Video Studio for a free consultation!
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