Innovative Lawyers Getting Cases With Video
DC area lawyers are implementing innovative techniques with video production to generate more business. Research suggests that viewers are more likely to go with attorneys who offer online video. The average number of websites visited before viewers decide on a lawyer is around 5 sites, but with online video offered, potential clients typically only view 2 sites before deciding - dramatically increasing the odds of success.
Online videos have become a hot marketing commodity for lawyers, and many have already started to utilize this tool. Legal marketing expert Larry Bodine of lawmarketing.com agrees that online videos are "...a great opportunity to present how you look, how you talk, what you're like, and make yourself more attractive to clients" (reelseo.com).
Online videos approach the viewer in a different fashion from typical television commercials. Online videos allow you to present potential clients with intimate personalized content. Unlike television advertising, your viewers are likely to have come to your site by specifically searching for the services you offer. The key advantage of personalized content is that you can actually show clients how you are different from everyone else.
Online videos give you an edge over the competition. You all have similar credentials and experience, so what's a viewer to do? The viewer will be more inclined to select an attorney who they can examine in a personal way- an experience that a text-only website cannot provide. Call us toll free at 877-477-STUDIO for a consultation, and be sure to download our free Video Marketing DVD.
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