Shooting Your Law Firm's Video Is Only Half the Battle
So you've just wrapped production on the first-ever video for your law firm's website, and you’re excited about the result. All you have to do now is upload the clip to YouTube and watch your firm's business take off, right?
Well, actually, no.
Every day, thousands of brand-new videos are uploaded to YouTube on top of the literally millions of clips already available on this website. In order for a video to be effective, it has to be searchable—that is, annotated, tagged, and captioned with carefully chosen keywords that tell users what the video is about and make it easier for it to be indexed by search engines. (This process is analogous to the search engine optimization that's so important for non-video web pages.)
How can I do it right?
Fortunately, there are a variety of tools available that can help you target your law firm's video to your intended audience. Google (which owns YouTube) has a tool called Insights for Search, which shows you the search volume for specific search terms (say, “Alabama car accidents”) and their growth trends. YouTube has its own version of Insights, which can show you how many people have watched your video, where they live, and how they landed on your page in the first place. Finally, and perhaps most importantly, you can annotate, tag, and caption your videos using YouTube's extensive tool set.
In many ways, shooting a video for your law firm's website is the easy part; getting potential customers to click on the video is much harder. The experts at Fairfax Video Studio are experienced in producing high-quality videos that place well in search engines like Google.
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