Social Media for Professionals: The Best Referrals and Free Advocacy
1/22/2012Social media may seem like a lot of work, but the beauty of social media is making it work for you. By investing the time and resources into services like Twitter, Facebook, and YouTube, you can enjoy a variety of different benefits. The benefits of social media for professionals can include a higher volume of referrals, creating contacts in your field, and free advocacy from your past or current clients.
Social media is most certainly social. And, just like any social relationship, you must put something into it to get something out of it. Creating profiles, updating friends on what you are doing, responding to comments left by followers, and uploading photos and videos are all necessary for enjoying the benefits of social media. So, what do you get in return? Here are a few (of the many!) benefits you can expect:
- Referrals and Word-of-Mouth: Participating in social media increases your exposure enormously. In many law and medical offices, it's now common to see notifications at the front desk asking customers to check out the practice on Facebook. If your clients or patients “Like” your practice on Facebook, their entire network of friends will see your practice and have the option to click on your link to learn more. Some of your clients may have over a thousand Facebook friends... imagine that kind of exposure.
- Camaraderie: Services like LinkedIn offer an online social network service for professionals. When you join LinkedIn and make connections on the site, you create a web of colleagues and contacts that can help you. Having a robust LinkedIn account may lead to more referrals, invitations to events, and access to other professionals who you may want to work with. Think of your LinkedIn account as your Facebook for business contacts.
- Free Advocacy: Past and current clients can leave comments on your Facebook page or submit “tweets” about your practice. This is an excellent source of testimonials.
At Gearshift TV, we don't just create excellent video for professionals, we also provide expert guidance on social media and web marketing. We would only be half-delivering if we helped you produce beautiful video yet did not handle search engine optimization and social media optimization of your video.
To learn more about video production, social media marketing, and the evolving web environment, call Gearshift TV at 1.877.477.STUDIO.
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