Three Creative Web Video Marketing Methods for Doctors
As a physician working in a private practice, have you ever thought long and hard about a marketing strategy? Many doctors have spent so many years training in the medical field that they haven’t even had a moment to develop a 21st century marketing strategy. You need reasonable patient volumes in order to pay the bills and offer the best care possible, and this is why we create web video for doctors.
When patients are looking for a new doctor, what do they look for? They usually do not entirely understand the letters after your name, and they rarely will pay attention to publications or research. While a lot of patients look at degrees and accomplishments, many patients also look for a doctor who has a friendly demeanor and a good bedside manner. This kind of information cannot be delivered easily through a text-based website. Video is far superior for portraying who you are and how you will be with a new patient.
Here are 3 creative marketing tips for doctors using web video:
- Office Video Tour - Patients will be relieved to discover that your office is clean and inviting. However, many will not simply take your website’s word for it - they need to see it with a web video. Video tours are engaging and offer excellent opportunities for creativity.
- Interview - You can help show your future patients what kind of doctor you are through an interview. You can have someone on our staff or your staff interview you in front of the camera, discussing your style of medicine and what you can offer to patients. This method is extremely successful in easing patient anxiety about finding a new doctor.
- Staff Introductions - Good medicine isn’t complete without a competent staff. From the receptionist to the lab tech to the phlebotomist, your future patients want to know they will be taken care of with expert care and respect. You can produce a video that introduces your staff to potential patients.
These suggestions are only the tip of the iceberg for a solid marketing strategy for a physician. If you have some questions or are ready to benefit from web video, call the DC video production experts with Gearshift TV at 1.877.477.STUDIO.
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