When You Think about Marketing, Do You Show Instead of Tell?
1/20/2012If you have ever studied creative writing, then you have probably heard the phrase, “show instead of tell.” What does this mean? It means that writers do nothing for the reader if they simply “tell” them a story. Instead, writers should “show” their story to the reader with vivid imagery and tactful narration. When we create video marketing for professionals, we take the same approach.
As a reader, do you typically find the “About Me” section of a website to be attractive, intriguing, and leaving you thirsting for more? It's extremely unlikely. You may have heard excerpts, such as “Blah Blah went to this college and developed a passion for law and therefore started his or her own practice and thus became the best attorney in the area... blah blah blah.” This is insufficient in really showing who you are.
There are tons of success stories. There are tons of Ivy League grads. You don't always stand out because you've checked all the boxes on the checklist; you stand out because you put yourself out there. This is why you need video.
Web video is the ultimate in showing. In creating a video, you are allowing yourself to make eye contact with the viewer. The viewer can now see your sincerity, aptitude, and desire to perform for them. If you have passion, it's now front and center and ready to be devoured by the increasingly mobile, video-watching, and critical web audience.
That clever “About Me” that you wrote? Yes, that is helpful and descriptive and telling. However, how many smartphone users are going to want to squint at all that text? In an age when internet speeds are fast enough to stream high-def video, you can't afford to expect your website viewers to spend a significant amount of time reading text. Video can capture their attention immediately and in the most convenient format.
When you are trying to attract the attention of those searching for services on the internet, it's critical that you show them who you are as quickly as possible. When you are ready to show your potential clients what you are all about, give the DC video production firm Gearshift TV a call at 1.877.477.STUDIO
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