Who Watches Online Videos? You Might Be Surprised
If you have kids under the age of 16, you might be forgiven for thinking that web videos exist only to provide mindless, repetitive entertainment to teens, preteens, and toddlers. But the fact is that these tasteless, silly, and often extremely funny videos account for only a small portion of the 1,000 hours of footage uploaded every day to sites like YouTube—and the audience for these more sedate videos is older and wiser than you might think. For example, 70 percent of adults watch online video regularly (that number goes up to nearly 90 percent for people aged 18 to 29), and over 25 million YouTube devotees have a college or postgraduate degree.
One mistake many attorneys make is to dismiss web video out of hand on the premise that video clips appeal only to kids and teenagers (who aren't exactly a prime audience for legal representation). What the above figures should tell you is that most people expect to find videos embedded in your law firm's website, or to see you talking about current or prospective litigation in a YouTube clip before hiring you on as their lawyer. Call the experts at Fairfax Video Studio for a free consultation about how best to incorporate videos into your law firm's home page. Your customers expect this service, and will only expect it more as time passes!
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