Video Creates Rapport and Generates Trust
Video is second only to one-on-one selling because it generates rapport and trust. Online video is an ideal relationship building tool. Studies have long shown that more than 93% of all communication is not based on the words used, but rather the nonverbal signals and voice tonality that goes along with them.
However, you don’t have to pay video a yearly salary like you might a very good salesperson; once you have recorded said professional, you have this expert “pitch” delivered to each and every new prospect—for life! You never have to pay again, except perhaps to update the message from time to time.
Numbers Don’t Lie
According to a recent study done by Deloitte LLP, online video was ranked as #3 of all marketing mediums. Industry experts predict that if rates of online video viewing continue as they have been, 66% percent of the world's mobile data traffic should be contained in video by 2014.
Harness the Power of Online Video for Your Business Today
Gearshift can help ensure that your business benefits from the cutting edge brand building power of online video. For more information, give us a call at 877.477.STUDIO. A dedicated Fairfax web video professional will help to uncover and implement your online video strategy today.