There is no perfect number of videos for your YouTube Channel. A lot depends on your goals for your channel and your specific marketing needs. However, we can give you some guidelines to help you decide when and what to add to your channel:
- Add on a regular basis. For you, this may mean once a week, once a month, or somewhere in between. But, no matter what timeframe works best for you, be sure to upload videos regularly. There are many types of videos you can add to your channel, and you have a better chance of keeping the attention of your audience if your loading schedule is consistent. You want to be a channel that subscribers can count on.
- Add with care. Just because we've suggested that you add video on a regular basis, please don't rush out and add video just for the sake of adding video. Any videos you add should be in line with your brand image and be of high quality. Videos that are performing poorly will have a negative effect on your channel, making it harder for your videos to be found—even those that are performing well.
- Respond to comments. Let's say you've been good about consistently loading quality videos. Great! But it's not enough to load and walk away. Be sure to respond to all comments your video receives. Comments are an excellent opportunity to show that you care about your audience and your customers or clients. Also, the number of comments a video has factors into how well it ranks in search results.
For more YouTube video marketing advice, or to book time at our Virginia video studio, call 703.962.1270. Our team of professionals can help you every step of the way—from video concept to a web marketing plan, we've got you covered.