If you haven't thought about using Kickstarter to fund your next creative endeavor, you really should. Kickstarter is a crowdsourcing website that helps non-profits, film makers, entrepreneurs, and more raise money to pursue a dream project. You set up your own personal page for you project and then post lots of details about it—your goal is to make it sound so great that people on Kickstarter want to donate money to you. You set your goal when you begin, and then you have a certain amount of time to meet that goal. The only caveat is that, if you don't reach the full goal in that designated amount of time, you don't get any of that money. So it's in your best interest to market yourself as hard as possible.
Many people turn to video to help plead their cases on their Kickstarter project pages. They find that video is an effective tool for bringing their cause to life and that people donating really respond to it well. If you live in the D.C. or Fairfax area, you may want to consider a video studio rental to create your Kickstarter video.
But wait a minute—if you don't have enough money to fund your project right now, why would you have enough money to rent a video studio? Because your video is going to help pay for itself. When you're determining how much money you need to raise for your project, include the video studio rental in your marketing budget. You have to pay before you raise the money, but the video will also help you meet your goal quicker. And, ideally, you will be completely refunded via your Kickstarter campaign.
Still need convincing? Check out the video we made for Keytone Aid. They quintupled their Kickstarter goal within months.
Let's get started on creating your Kickstarter video! Contact Gearshift today about our Virginia video studio rentals at 703.962.1270.
