It Would Take 400 Years to Watch All the Content on YouTube. How Do You Stand Out?
YouTube, like the rest of the Internet, is an endless abyss full of multimedia content. If you are interested in marketing yourself competitively, you have to find ways to stand out. Web video is one of the most cost-effective methods of standing out online. Here are some tips for when you are ready to market competitively:
- Have Something Worth Seeing: Your YouTube video will be competing with nearly 200,000 videos submitted every day. Just having a simple, unremarkable video will not help you obtain a suitable audience. While it is true that simply having video on your website (even if no one watches it) is beneficial for search engine results, it is always best to create inspiring video that impresses viewers. For video for professionals, we always recommend sharing some expert information or tips. For instance, a personal injury attorney can explain what someone should do after a car accident. A physician could provide tips for a healthy life while living with diabetes. These videos are great because they are useful to the viewers; they are not a simple sales pitch.
- Keep a Viral Mentality: You can have only so many friends to show your video to, but you have to think bigger than that. Let’s say, for instance, that you have 500 Facebook friends. You may only have 500, but some of your friends will have 500 of their own friends. This can propagate itself quite quickly. If your friends share your video, many thousands of people can be alerted to its existence almost immediately. There are certain strategies that you can use to help provoke a viral environment for your videos. However, to get people to actually view your video, you have to make it desirable to watch.
- Video Testimonials Are a Massive Bonus: Not every company or professional can find customers who are willing to film video testimonials. However, any investment made in obtaining video testimonials will be money well spent. There is truly nothing better than having a customer appear in video form who can share his or her glowing experiences with your company or services. These are not a necessity, but if you can get someone to agree to it, it’s one of the most powerful marketing tools in your bag.
These are only a few of many tips you should follow when orchestrating your YouTube video campaign. The DC video production enthusiasts at Gearshift TV understand that simple, technical image quality is not the only factor that makes a video successful - videos have to be uploaded, optimized, and designed from the ground up for the Web. Give us a call at 1.877.477.STUDIO to learn more.