Have You Heard of Social Video? DC Video Production Experts Explain
If you have been trying to figure out how to make social media work for your business, it would be wise to learn more about social video. With over 50% of all mobile web traffic being video, it's abundantly clear that video is quickly becoming the most valuable commodity on the internet. Creating video is one thing, and posting a video on YouTube is another, but the science of generating “sharing activity” through social media is a completely different animal - an animal you must master and train vigorously to achieve a successful marketing campaign.
How many people do you know who don't use social media? It's likely that most of your friends and acquaintances have, at the very least, a Facebook account. People in marketing know that social media is an absolutely excellent way to get your marketing message spread throughout a large population of potential customers very quickly. With the rise of video on the web and on mobile devices, marketing has shifted from a purely text and photo-based approach to one that is multifaceted - but that hinges upon strong web video content.
How Is Social Video Different?
Social video is essentially video web content that is optimized for hosting and sharing on social media websites. Prepping a video for social media use is not necessarily any different than prepping a video for your website. Your videos should strive to be:
- Content-driven. You can hire Spielberg to direct your web marketing videos, but they won't achieve their desired effect unless your content is worth watching. Try to offer helpful hints, tips, or advice that your clients may be seeking.
- Creative. It's more than likely that there are other competitors in your area. How do you show your viewers why you are different? And how do you show them in an interesting and engaging manner?
- Shared. You need to share your videos online for them to be social. The whole concept of social video is that you can let the social media websites work for you - so that they can spread your videos around the internet via contacts you have made on Facebook, Google+, Twitter, YouTube, and LinkedIn.
You may have a slightly different approach for general videos on your website compared to videos destined to be shared via social media. For instance, you may prefer to create longer and more informative videos for your website and shorter and more immediately entertaining videos for fast dispersion in social media. You could also do the reverse; it really depends on how you prefer to market yourself and what business you are engaged in.
If you are ready to learn more about social media or invest in social video campaign, call the DC video production experts at Gearshift TV at 1.877.477.STUDIO.