A Good Law Firm Video Can Be Torpedoed by Mediocre Sound
You might think that video is primarily a visual medium—after all, it's called a “video,” not an “audio.” So here's a little experiment: the next time you're watching a commercial on TV or a popular YouTube video clip, turn off the sound on your TV set or computer and see if you're equally engaged. Better yet, leave the sound on and play something distracting in the background. You'll quickly see why sharp audio is an essential element of a good video clip—especially the one you're using to promote your law firm.
A Good Video Clip Can Be Ruined by Bad Sound
For some reason, many would-be video producers are convinced that video is “hard” and audio is “easy.” They follow professional advice when buying cameras and lenses, invest in professional-grade video equipment, and even hire lighting consultants to give their clips that TV-commercial feel. Then, almost as an afterthought, they hire a friend or family member to lug in his 30-year-old boom mike and hang it randomly from the ceiling.
Whether on TV or on YouTube, bad audio is the death knell of a video. Have you ever had the experience of watching a TV commercial that looks perfectly fine, but the announcer's voice is screechy or distant and there's something “off” about the sound? What this immediately tells you is that the producer has cut corners when making his ad, and didn't care enough to put a topnotch product on the airwaves. That's the way people will feel if they access your law firm's clip on YouTube and have to strain to hear the message you're trying to convey.
At a minimum, the audio component of your law firm's video should include:
- Modern, reasonably professional microphones placed strategically around the shoot
- Good acoustics on your “set,” whether it's your office or an exterior location
- A high-quality music soundtrack (not a 128 KBPS stream from a free music site)
- A narrator who enunciates words crisply and clearly and doesn't shout or screech
At Fairfax Video Studio, We Specialize in Outstanding Audio and Outstanding Video
It's not uncommon for the average, new-to-the-Web attorney to skimp on the audio in a law firm's video, upload the results to YouTube, and wonder why no one's clicking. At Fairfax Video Studio, we'll work with you to make sure the audio on your YouTube clip is every bit as professional as the visual component, so you can start attracting new clients right away. Call today for a free consultation!