2010 Online Ad Revenues up to Record $26 Billion

Posted on Apr 24, 2011

According to the recent report from the Internet Advertising Bureau (IAB) and PricewaterhouseCoopers, U.S. online advertising revenues rose 15% to a record $26 billion in 2010, and fourth quarter revenues saw an 19% increase to $7.45 billion.  Search was the most popular ad format in 2010, representing almost half of revenue and seeing 12% growth from 2009.

Display advertisements, which include video ads, banners, sponsorships and rich media advertising, grew 24% in 2010 to nearly $10 billion. 

The Internet Advertising Bureau's inaugural estimate for U.S. mobile ad revenues for year 2010 was between $550 million and $650 million.

According to PricewaterhouseCoopers' David Silverman, "With a strong rebound from 2009, the $26 billion spent on Internet advertising points to a continued focus on digital media ad spend, with dollars catching up to eyeballs.  More time spent online, especially with increases in digital video and social media, has certainly helped to fuel that continued growth."

IAB's Sherrill Mane agrees, saying "We now have had five consecutive quarters of growth since the great recession impacted interactive advertising in 2009.  The record-breaking revenue in Q4 2010 and the total year indicate that interactive advertising has weathered the storm and then some."

Overall, this is encouraging news for online advertising and indicates the effectiveness of online video advertising.