The D.C. Nightclub Scene: A VIP Look Into the City's Greatest Parties

Client Name: Dream & Love Nightclub
Type of Project: Video Production and Editing
Project Goal: Increase Attendance to the Club
Tools Used: Sony, Nikon DSLRs and Adobe Premiere
Crew: Jim Folliard, Don Napoleon
Date of project: 2003-Present
Location: Washington, D.C.
Price Range: $500 - $5,000
Results: Increased Business

See How The Rap Stars Party In Downtown D.C.

For years Gearshift worked with  some of D.C.'s best promoters such as Marc Barnes, Taz Wube, Masoud A and Dave & Ray.  I saw things that most do not see and brought those images to the world. I had a chance to be a fly on the wall at some of the most premiere parties in D.C. Some of the best images are taken when people are in a good mood and having fun. Add the rock star factor to the venue and it becomes explosive.  I shot Beyonce, Jay-Z, Nicki Minaj, Ludacris, New Edition, Young Jeezy, T.I., P. Diddy, Drake, Snoop Dogg, Erikah Badhu, Common, Christina Milan, Pharrell and many more. 

Use Promotional Highlight Video to Attract More People to Your Venue

If you own a bar or a nightclub what better publicity could you imagine than a video showing D.C.'s elite with the everyday people? Gearshift specializes in sleek, stylish shots that really show off the fun atmosphere promoters work hard to create. You never know what you're going to see in night life videos, and that will keep your audience and potential customers glued to the screen. 

Promotional Geniuses

DC's best promoter is Marc Barnes along with Taz Wube and Masoud A.  They ran the streets of DC for a decade with some incredible promotional inventions. When the promoters of Dream contacted Gearshift to work for them, we knew there would be ample opportunities to get the money shots that the club needed to get its face out there. Working with them was really a great mutually beneficial relationship. 

The Stars Underneath the Stars

People pay attention to content where celebrities are involved. Working with celebrities is a great way to get exposure for your events. It also produces eye-grabbing videos and photography that are timeless as advertising tools. Everyone wants to see the stars in their natural habitat, so we can feel just like them. The fascination with celebrity is an important angle to exploit to market your content. 

The Night Life Scene

Night club or bar shoots are great for producing attention grabbing content because you never know what you're going to see on any given night. Birthday parties, hardworking professionals looking to unwind, and the occasional celebrity sighting glues eyes to the screen. In addition in some of the low light settings, the combination of colors and light make for some stylish visuals that will attract an audience. 

Jim Folliard
Founder, Director, Cinematographer, Photographer & Editor