| Client Name: | Shirlie Slack |
| Type of Project: | Video Production and Editing |
| Project Goal: | Television Commercial |
| Tools Used: | Sony 4k and Adobe Premiere |
| Crew: | Jim Folliard |
| Date of project: | December 2017 |
| Location: | Northern Virginia |
| Price Range: | $5,000 - $10,000 |
| Results: | Increased leads |
The Shoot That Launched a Million Views
For her big shoot I headed to her home, a mecca of organization and the location of her business. I had all of the sound, lighting, and camera equipment I needed to make the highest possible quality video for Alejandra.
The clip for HGTV could only be two minutes long, and it had to be amazing. It had to stand out from hundreds of other submissions, leaving a lasting impression. I relished the challenge!
Alejandra was fantastic, so the challenge wasn't shooting great video, but rather it was producing a video worthy of the hottest home improvement network on Earth. All that raw footage gave me plenty to work with and I was able to produce a dynamic, powerful video that we were both proud of. And...
It Worked!
The video didn't just stand out, it was extremely well received by HGTV, giving Alejandra that coveted appearance on the network. Because of the video submission, HGTV heavyweight Sabrina Soto visited her home to shoot a segment. Alejandra gave Sabrina a tour of her beautiful, uber-organized home and showed the network star, and millions of Americans, how to organize a messy closet in less than an hour. How cool is that?
Alejandra Strikes Out on Her Own
Even though the video was a success, Alejandra decided to try and go it on her own, finding other ways to shoot and produce video. And I understand! Top quality video can be expensive, and with so many other options, why not try someone else? Over the next two years she used several other video production companies. Unfortunately, she was burned. They didn't provide the services or quality she knew she needed to ride the wave of success that the first video had set into motion.
So in 2012 she came back to Gearshift.TV. Now I work with Alejandra on a regular basis, providing all of the video she posts to her blog, website, and YouTube Channel.
To date I've shot over 100 videos for the organizational maven. We have established a relationship that allows Alejandra to feel comfortable in front of me, in front of the camera. This ease in front of the camera makes for fun, engaging video, and every video she puts on her YouTube Channel is getting the views to prove it.
Talk About Success!
The segment on HGTV brought Alejandra the exposure she needed to increase brand awareness and fully launch her business. And HGTV wasn't the only media outlet who wanted a piece of Alejandra. She has been featured by Parents magazine, CBS, Woman's Day, Family Circle, Mashable and the Washington Post.
All of this media exposure—and hundreds of stunning videos—has spelled major success for her business. This is no clearer than on her YouTube Channel, where she has over 230,000 subscribers. Within a week the vast majority of her videos get over 40,000 views, and her most popular video has had more than 1.8 million!
Alejandra Strikes Out on Her Own
Even though the video was a success, Alejandra decided to try and go it on her own, finding other ways to shoot and produce video. And I understand! Top quality video can be expensive, and with so many other options, why not try someone else? Over the next two years she used several other video production companies. Unfortunately, she was burned. They didn't provide the services or quality she knew she needed to ride the wave of success that the first video had set into motion.
So in 2012 she came back to Gearshift.TV. Now I work with Alejandra on a regular basis, providing all of the video she posts to her blog, website, and YouTube Channel.
To date I've shot over 100 videos for the organizational maven. We have established a relationship that allows Alejandra to feel comfortable in front of me, in front of the camera. This ease in front of the camera makes for fun, engaging video, and every video she puts on her YouTube Channel is getting the views to prove it.
Talk About Success!
The segment on HGTV brought Alejandra the exposure she needed to increase brand awareness and fully launch her business. And HGTV wasn't the only media outlet who wanted a piece of Alejandra. She has been featured by Parents magazine, CBS, Woman's Day, Family Circle, Mashable and the Washington Post.
All of this media exposure—and hundreds of stunning videos—has spelled major success for her business. This is no clearer than on her YouTube Channel, where she has over 230,000 subscribers. Within a week the vast majority of her videos get over 40,000 views, and her most popular video has had more than 1.8 million!
I'm proud to say that we shot and produced this extremely popular video and I couldn't be happier that it's performed so well for Alejandra. I always look forward to our shoots and to watching as her star rises higher and higher.
If you'd like to learn more about what top notch video can do for your business, please download my free report, Nine Nifty Tips for Effective Video Tips.
