The Power of Video Newsletters for Your Small Business

Posted on Jun 19, 2013

Tim Tevlin, a guest expert for ReelSEO, recently wrote about an aspect of video marketing that many haven't adopted—the video newsletter.

A video newsletter allows your client or customer base to both hear from you and see you on a regular basis. Video newsletters give you the opportunity to let them know what you're up to, highlight new products or services you offer, or remind them just how much they miss doing business with you. If you're ready to step up your local marketing efforts, read on for practical ways to implement a video newsletter.  

Where to Share Your Video Newsletter

To begin with, it's important that you publish your video newsletter on a video play page on your website. This helps your website's overall search engine ranking by showing Google that you are adding fresh video material. Google is constantly combing over sites to look for new content. So, if you add a video page with your video newsletter once a month, it will increase your chances of ranking better on Google and all other major search engines.

To ensure people—not just Google robots—see your videos, be sure to post them to your Facebook, Google+, Google Local/Maps, and Twitter accounts for your business. 

E-mail is another excellent way to share your video newsletter. A growing number of consumers check their email from their mobile devices. Most often, they won't take the time to read through a long, traditional newsletter. Giving them the newsletter in an easy-to-watch, entertaining form will increase the odds that they see the information you want them to.

For more information on what to include in your video newsletters, call 703.962.1270. Our D.C. web video promotion and production team would be happy to help you make the most of this powerful marketing tool.

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Jim Folliard
Founder, Director, Cinematographer, Photographer & Editor