A Teaser Campaign Can Build Anticipation for Your Product

It takes a significant amount of time for a new product—a video game, a smartphone, or even an obscure, low-tech widget—to make it from the drawing board to stores or distributors. A good inventor or marketer knows that you have to build anticipation for a new product even when it's months away from being available and that one of the best ways to do this is by posting sequential videos on YouTube touting your product's virtues (which is the modern web equivalent of “building word of mouth.”)

How do you go about doing this? Well, assuming there's a core audience for your product, you want to start with a video that provides a general overview of its capabilities, what you might term its “gist.” This video can be uploaded to YouTube, and you'll also want to send it to various media outlets, magazines, and tech blogs - if you're willing to accept the possibility of negative feedback. Every few weeks during the development process, you can repeat this same process again, this time focusing on your product's price, advantage over similar products, or even a new use or capability that has taken you completely by surprise. You'll know your campaign is working if you see a steady increase in “hits” for each successive video, or if you start receiving emails from potential customers asking when the product will finally hit stores!

Does this sound like a time-consuming process? Well, if you entrust your promotional videos to the YouTube marketing experts at Gearshift, it doesn’t have to be. We'll assess the potential audience for your project and tell you whether a teaser campaign is a good idea. Call us today at 877-477-7883 for a free consultation!

2 Comments
Yeah, i agree. So far based on my observation, people tend to get excited more in teasers than the actual video itself. Teasers somehow uplifts the interest of the customers before they could actually see the product or experience the services.
by Andrew James October 22, 2012 at 05:23 AM
Hey there – I must say, I am impressed with your website. I had no trouble navigating through all the tabs and the info was very simple to access. I found what I needed in no time at all. Pretty awesome.
by promotional products October 16, 2012 at 03:44 AM
Post a Comment