What kind of role should social media play in my YouTube video marketing plan?

Social media should be a major part of your YouTube video marketing plan. The “why” should be obvious—the major players in social media (Google+, Twitter, and Facebook) attract billions of people. Talk about exposure potential! Also, it's easier than ever to share videos with social media.

The "Share" tab under every YouTube video features all the big dogs, including Facebook, Twitter, and Google+. All you have to do is click on the site you want to share the video to—that’s it!

Unfortunately, it's not enough to share one video on your social media accounts and pat yourself on the back. What you need to do is continue to make video and continue to share it. Your fans, followers, and customers need to know that they can come to your Facebook, Twitter, or Google+ page and find quality, informative, and entertaining videos. When used correctly, your social media accounts are the perfect complement to your YouTube Channel and drive quality viewers to your videos.

Don't Forget That YouTube is a Social Media Site

While most people think of YouTube simply as a video hosting site, there is a social media aspect that you can't afford to ignore. As you know, YouTube allows comments on videos. Because of this, it's imperative that you respond when someone comments on your video. Interacting with your audience can foster a sense of trust between you and your potential customers. It shows that you care and take the time to address their concerns and help them when they need it.

Another effective way to use YouTube as a social media site is to follow the channels of others in your industry, particularly those with clout. This can give you an idea of what's happening in your niche and is an excellent way to network. Virtual networking can also be done by commenting on videos within your industry. Leaving comments that are well thought out and interesting will help you be seen as an expert in your field.

For more tips on how to make the most of your social medial accounts, call 703.962.1270 and speak with a member of our Virginia YouTube marketing team.

Jim Folliard
Founder, Director, Cinematographer, Photographer & Editor