Tips for Writing a Compelling Corporate Video Script

Not every type of video production requires a full script, but if yours does, there are certain things you should keep in mind as you write. You want the best final product possible, and you need to put a bit of effort into your script to do that:

  • Think about who your target audience is, and don't just say "anyone and everyone who will hire us!" You know that you have a specific customer in mind. Brainstorm who that person is. Then, as you write, imagine what that person wants to hear.
  • Consider what kind of action you want the viewer to take after watching the video. Do you want them to call your office? Like you on Facebook? Share your video? Make sure you tell them, or they may not think of it themselves.
  • Writing should be a group effort. If this script is going to represent the whole company, there should be more than one person writing and editing it.
  • Figure out the basic structure of the video, and create an outline. Once you have the outline, start filling in the holes with actual content. That initial outline will help you get the big picture of the script and see if the flow of it actually makes sense.
  • What's your hook going to be? The hook comes at the beginning of the video and draws the viewer in. It could be something as simple as a really cool graphic or bold statement. If you don't grab your viewers’ interest right away, they will go find a video that will.

Of course, we are always available to help you at Gearshift TV, so feel free to give us a call at 703.962.1270.

Jim Folliard
Founder, Director, Cinematographer, Photographer & Editor
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