Imagine your e-mail inbox in the morning. There are some real, important e-mails. But, more often than not, it's jam-packed with junk mail. There are so many companies trying to push out their monthly newsletters to customers who just don't care to read a long, boring e-newsletter. Can you blame them?
What if you switched your written company newsletter to a video newsletter? Using the video production services of Gearshift, you can leverage video to deliver the latest news from your company without boring your customers to death. For example, has your rapidly growing company just recently relocated to a new office? That's great! Instead of writing about your new office, show your customers your new office! Did you just hire on some impressive new employees? Let those employees introduce themselves to your customers and start building a relationship with them right away. If you regularly share a client testimonial in your newsletters, don't you think it would be a lot more effective as a video testimonial rather than a written one?
If you're not ready to go totally to video, you could also add a few videos to your regular written newsletter. That way, you'll get the best of both worlds and add a little pizzazz in the process. Using video to share news is also great because you can share it beyond the newsletter—try posting it on your company's Facebook page, website, or on other social networks. You can get a lot of traction out of one little video.
Ready to make the switch to video? Contact Gearshift today at 703.962.1270.