Okay, now we have a conundrum on our hands. Web video costs money and you have a budget to manage, but at the same time, your competitors are doing it and you want to gain an edge on them.
Let’s apply a basic advertising principle to Web video:
- Bad Web video is expensive, because it doesn’t work.
- Good Web video is cheap, because it is effective!
Professional Web video has a number of positive effects on your website. Potential clients will not only be wowed by the look and feel of good video, but they will gain information faster and will remember you, because they saw your face and heard your voice.
There are a number of mistakes that businesses make when producing video. Among them is creating poor or boring content. You wouldn’t meet with a client if you weren’t prepared. Consider your website and video to be your introduction. High quality video will make quite a nice first impression.
If you are ready to create effective Web video for your site, call us at 1.877.477.STUDIO or fill out a contact form.
Be sure to order a FREE copy of my book, Nine Nifty Tips for Effective Video Clips!