User-generated videos contain more value than you may know. Joris Brabants, a guest expert for ReelSEO, touts the importance of user-generated videos and gives you three practical ways to incorporate them in your video marketing strategy:
- Client Testimonials and Product Reviews. Client testimonials and product reviews have long been important to the success of a business. But now, instead of relying on written testimonials and reviews, ask your clients or customers to record a video testimonial to be shared on your website, social media accounts, and YouTube Channel. Why: Unlike the written word, it's difficult to fake emotions on video. Because of this, video testimonials will be seen as "social proof" of your customers’ satisfaction.
- Customer Support. Instead of typing out a long explanation of every problem people might encounter while using your product, consider making a video. Make a video for each of your most frequently asked questions to address the needs of your customers. Why: Most people now prefer video to text. By recording and posting how-to videos, you are able to better address your customers’ needs. In addition, you will build trust, as you appear in front of them right when they need you.
- Video Contests: A video contest can be a great way to engage your audience. By asking them to record a video as part of a contest—and offering an incentive to load a video—you will show your customers and clients that you care what they have to say. Why: It's easier than ever for the average Joe or Joan to take and load video, so the time is right to offer a video contest. Also, customer videos are fun, shareable, and can create serious buzz over your product or service.
For more tips on how to make user-generated video part of your 2013 video marketing campaign, call 703.962.1270.