Why Are Commercials Still So Effective?


Commercials are effective because they are short.

The average commercial is 30 seconds.  Some are longer at 60 seconds but a growing trend is the 15 second and 5 second commercial.  So how can you connect with your audience in 5 seconds??  Music. Specifically a slightly annoying song with a phrase or slogan associated with the company name.  They call them JINGLES!  If you find yourself humming that annoying tune later in the day then you have felt the power of Jingle Commercials.  We have been producing these types of spots for more than a decade in the Washington DC area.  Our Media & Ad Buying Team work with Creatives to come up with effective commercials to get the phone to ring.  Just remember, it takes time to build up that annoying presence on TV.


Advertise Today!

No business owner can completely rely on word of mouth attracting new business anymore. Now in order to be successful, one must invest in marketing for their product or service. Gearshift excels at helping companies launch new products, or even just drumming up new business for an existing campaign. We've been their for restaurant grand openings and for clearance sales at the dealership. We really have seen and done it all in the world of advertising. Check out some of these examples of how we've helped businesses across the country.

Contact Us

We are ready to help you with a campaign that will change your business. Let's talk. Call 703-962-1270. Now back to looking at pretty pictures!

Jim Folliard
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Founder, Director, Cinematographer, Photographer & Editor