Optimizing Your YouTube Videos Is Necessary for Their Success

Posted on Apr 15, 2013

Your YouTube videos hold numerous opportunities for search engine optimization. And getting in on the optimization of YouTube videos has never been more important.

The Advantages of YouTube Videos

Both large and small businesses benefit from a successful YouTube marketing campaign. This is because sharing a video on YouTube has many advantages over other, more “old school” marketing techniques. The advantages of marketing on YouTube include:  

  • Cost. The cost of using YouTube as an advertising platform is low when compared to other video platforms, such as television commercials.
  • Ease of use. Videos posted on YouTube can be easily integrated into your website, social media accounts, and e-newsletters.
  • Inherent power of video. When displayed in search results or next to row text, a YouTube video is more likely to catch the eye of the searcher. People want to see the product or service being offered, not just read about it.

Optimizing Your YouTube Videos

Now that you're convinced that YouTube is the place to launch your video marketing campaign, here are some helpful tips for optimizing your videos from the good folks over at Search Engine Journal:

  • Research your keywords.
  • Include targeted keywords in the filename for your video.
  • Carefully place targeted keywords in the video title, video description, and video script.
  • Consider using captions for your video.
  • Select the most appropriate category for your video.

To learn more about realizing the potential of your small business through effective video use, call 703.962.1270. Our Fairfax YouTube production team can walk you through the entire process. From concept to shooting to marketing your video, our experts have you covered.

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