Fairfax Casa: Capturing the Community

Client Name: Fairfax CASA
Type of Project: Video Production and Editing
Project Goal: Charity Event Highlight Reel
Tools Used: Sony 4ks and Adobe Premiere
Crew: Jim Folliard
Date of project: June 2018
Location: Northern Virginia
Price Range: $2,000 - $3,000
Results: Improved Online Conversion

Community Unity

CASA, or Court Appointed Special Advocates, is a nonprofit that vets, recruits, and trains volunteers to advocate for children in the welfare system. Of course we were happy to help such a good cause produce a video for its annual event, the Fairfax Run. As Ashleigh Conrad, the race director for CASA, this is a family friendly event for the kids to help raise money for this incredibly important organization.

Highlights for Charity

The event is not only a great excuse to bring the community together and raise awareness about CASA's mission, its a way for them to raise desperately needed money to keep doing their work. To that end, video is a crucial part of the event. Having a professional video crew on site to capture interviews and general footage of the day further advances the goals of raising awareness and bringing in donations.

Hosting a video on a social media channel greatly increases the reach of the event. On the day, a wonderful amount of people from the community came out and participated, but without video that would have been the end of it. Now, thousands of additional people can see what a fun day it was and how much the community cares. They can learn about the important work being done, and be moved to contribute themselves.

Elite Production for a Cause

It's not enough to just wave around a smartphone and put some clips together for your website, however. To get the maximum impact, and hold viewers attention, it takes the sharp eye of an experienced videographer to get the beauty shots you need, to record the interviews with crystal clear sound, and it takes the skill of an experienced editor to put it all together in a way that flows and is engaging.

That is why investing in professional video production is so important, and will return dividends on your costs. And the best part is, the cost of a few hours' worth of shooting is probably much less than you think! At Gearshift, we have the expertise and skill to produce this project in the highest quality at lightning speed, and we know you'll be thrilled with the end result.

Video Production for All

These principles of marketing- highlights, expanding the reach of your events, investing in high level production to engage viewers; they hold true for every field and business. Its part of the reason that video is such a crucial investment for any industry. At Gearshift, we have the experience you need to make any project a reality.

We've promoted restaurants, events, musicians, lawyers, doctors, you name it. You can see how we've helped dozens of businesses in the greater Washington, D.C. area on our video production page. If you have an idea and want to tell us about it, head over to our contact page.