Chris March: Behind-the-Scenes Videos Convert, If They’re High Quality

Client Name: Christopher March Photography
Type of Project: Video Production and Editing
Project Goal: Social Media Marketing
Tools Used: Nikon DSLRs and Adobe Premiere
Crew: Jim Folliard
Date of project: April 2013
Location: Northern Virginia
Price Range: $1,000 - $3,000
Results: Improved Online Conversion

Fashion, Photography, and Film: A Winning Combination for One High-Fashion Photographer

Christopher March Photography is a high-end, high-fashion photography business. Chris’s images have been used in Vogue and multiple fashion magazines, along with print advertising. And recently he has been tapped to photograph several big names, including the Baltimore Ravens’ very own Arthur Jones.

How I’ve Helped Chris Put His Best Foot Forward

As a fellow photographer and videographer, Chris asked that I shoot some behind-the-scenes videos for him. He knew that I produce very high-quality, eye-catching video, which is exactly what he needed. The videos we shot had to be a direct reflection of the quality of Chris’s work. And not just his work, but his personality.

This is important because a photo shoot can be a very personal, very intimate experience. You spend a lot of time with the photographer, so it’s imperative that the subject and the photographer mesh well. For Chris, it’s crucial that his prospective clients and models see that he is easy to work with, that he does phenomenal work, and that he makes his subjects feel at ease in front of his lens.

The Proof Is in the Social Media Pudding

Chris makes the most of the videos and images I’ve shot for him by sharing them on social media. This makes the most sense for Chris, as his clientele responds well to the fast-paced sharing that social media sites allow. His audience has responded well to the videos, often liking and sharing them.

The three videos I shot for Chris over the last few years also appear on his website, prominently displayed along with galleries of his work.

I always love shooting video with Chris. Each of his shoots is unique and I always walk away with more quality footage than I could possibly use; he’s just that good!

Video Production Can Help Improve Your Business' Social Media Conversion

If you are in the service industry and would like to give prospective clients a glimpse into your world, call 703.962.1270. We can help you make a great first impression well before you shake your new client’s hand.