Don't Let a Pandemic Stop Your Conference

Client Name: Blackboard
Type of Project: Video Production and Editing
Project Goal: Virtual Conference
Tools Used: Sony 4ks and Adobe Premiere
Crew: Jim Folliard
Date of project: June 2020
Location: Northern Virginia
Price Range: $5,000 - $10,000
Results: Online attendance

Conference Cancelled

The educational platform Blackboard hosts an annual conference, BbWORLD to keep its users informed on educational trends. For obvious reasons, it was not feasible to host a grand ballroom full of attendees this year. This presented a massive challenge to executive producer Stuart; how was he going to ensure Blackboard users got the information they needed? The answer is through virtual conferences.

Virtually Endless Possibilities

Stuart's knowledge of Adobe's After Effects software would be a huge asset to leverage in producing a virtual video version of the annual conference, but he needed a green screen studio and professional editors to polish the footage and put it together into a high level video package that would effectively communicate the ideas to attendees. So he called Gearshift and we got to work. The final result is an out of this world success in our opinion. Blending animation techniques with traditional green screen video is a recipe for user engagement and satisfaction.

A New Way to Hold Conferences

The conference went off without a hitch and educators around the world were able to attend and stay up to date on the current trends in education. Gearshift received rave reviews from Blackboard for the end result. Blackboard's Kylie Johnson wrote in her review, "We asked Gearshift to support us with a highly complex, studio and mixed media project with challenging deadlines. They came through with flying colors. From excellent communication regarding project management to quality final deliverables, working with the team was fantastic. From all of us at Blackboard, an EdTech company with HQ in the DC/Reston area, we've been really pleased with our partnership with Gearshift and highly recommend."

We are extremely proud to have helped educators tackle new challenges and stay up to date. If you have a conference you need to produce virtually, please contact us today!