Easterns: Use Blooper Reels to Build Buzz

Client Name: Easterns Automotive Group
Type of Project: Video Production and Editing
Project Goal: Commercial Outtakes
Tools Used: Sony 4ks and Adobe Premiere
Crew: Jim Folliard
Date of project: August 2021
Location: Northern Virginia
Price Range: $5,000 - $10,000
Results: Increased Commercial Interest

Have Fun!

When producing any sort of video where a spokesperson or testimonial is speaking directly to your customers, charisma is key. People respond more to commercials that make them laugh so having a bit of fun with your production is so important. That's why collecting clips for a blooper reel during your shoot can take your next ad campaign to the next level.

It's All About Chemistry

We've been shooting commercials for Easterns for a very long time. Sometimes the athletes they tap for their commercials are willing to have more fun, and sometimes they're more reserved. As you can see from this year's entry, however, the combination of Terry McLaurin, Curtis Samuel, and Antonio Gibson opened up and had some fun with the shoot, and that's the most important thing. It makes for a more interesting and fun viewing experience to see how the guys joke around with each other, and flubbing their lines is a good reminder; they're just people too. Ending with the tagline "More commercials coming soon!" is a call to action to their viewers to actively pay attention the next time an Easterns ad plays.

A Quality Videographer

The best part about producing a blooper reel is that it does not take any additional resources or planning than your original shoot. A videographer worth his or her salt will be on the lookout for good blooper reel material. This is the benefit of experience and talent that you won't find without carefully researching who you're hiring to produce your next project.

At Gearshift, we have decades of experience shooting and editing videos for maximum engagement. We are the professional storytellers that can communicate your message directly to your consumers in an engaging and tight package. So don't hesitate, get in contact today!

Still Not Convinced?

If you still need to see more of our work to be convinced we can help you with any production challenge, head on over to our Video Projects page to read more about how we've helped dozens of clients all across the greater Washington, D.C. area. And when you're ready to take the plunge, head on over to our Contact page, and tell us how we can help.

If you'd like to learn more about what top notch video can do for your business, please download my free report, Nine Nifty Tips for Effective Video Tips