The Most Important Part of Video Production? Have Some Fun!

Client Name: Foster Web Marketing
Type of Project: Video Production and Editing
Project Goal: Christmas Video
Tools Used: Sony 4ks and Adobe Premiere
Crew: Jim Folliard
Date of project: December 2019
Location: Northern Virginia
Price Range: $1,000 - $3,000
Results: Social Media Traffic

Holiday Cheer

Tom Foster understands the major keys to video marketing. The main one being, your videos have to be fun for people to watch them. It helps if you have some personality and a talent to showcase. In Tom's case, he has been an avid guitar player for years and plays in a band with his daughter, Mad Brenda (definitely check them out on Facebook). This year for Christmas, he had an idea for a parody music video to market to his audience.

Ho Ho Holy Marketing

Tom put on his Santa suit, brought out his guitar, and brought the house down. The premise of the video is that you need to understand search engine optimization to get your website to rank number 1 in your area. Tom's company, Foster Web Marketing, is very good at getting their clients to page one, but if you want to learn how to do it yourself, they can also help with that. This video effectively communicates these services while being humorous and fun in tone, meaning it will be more interesting to your audience.

Green Screen Magic

We felt it was important to do a case study on this video, because it not only is a great example of how important it is to make your videos fun, it also shows how powerful of a tool green screen is. If you are based in the Northern Virginia area and you're reading this, you need to leverage our green screen studio for your marketing initatives. Having seen in the video above just what a powerful tool it is, what are you waiting for?

If you want help bringing your vision to life, or coming up with a video concept, contact us today!