Comedy Can Drastically Improve Results in Your Marketing Videos

Client Name: Foster Web Marketing
Type of Project: Video Production and Editing
Project Goal: Social Media Marketing Video
Tools Used: Sony 4ks and Adobe Premiere
Crew: Jim Folliard
Date of project: October 2020
Location: Northern Virginia
Price Range: $3,000 - $5,000
Results: Increased Lead Generation

Parody Marketing

Marketing videos can get very dry if you are just producing rote descriptions of your goods or services. Potential customers will bounce off your videos in the first couple seconds if you do not inject some personality or humor into the video. This exactly what Foster did when producing the above video.

Engagement Through Humor

The concept for this video was simple: make a parody of a classic Sears ad. The talent featured in this video are all employees of Foster, for something like this you do not necessarily need actors! If you have employees with sufficient personality and a willingness to go on camera, it saves you money and familiarizes your potential customers with your people! All it takes is some scripting to have an idea of how the video will play out and if you decide what you're trying to parody, the work is already half done for you since your video will follow the original structure.

Add Some Personality

Adding a bit of humor shows your company's personality and makes your potential customers more likely to engage with you. They'll react more positively to your brand and you might even go viral if your video is humorous enough. Don't worry about the quality of production, that is what Gearshift is for. We'll handle the shooting and editing so you don't have to and you can have complete confidence your video is going to look amazing.

If you have an idea you want to discuss with us, please contact us today.