Foster Web Marketing: Pretty Sure Parody Is a Great Choice

Client Name: Foster Web Marketing
Type of Project: Video Production and Editing
Project Goal: Social Media Marketing Video
Tools Used: Sony 4ks and Adobe Premiere
Crew: Jim Folliard, Sam von Brand
Date of project: March 2021
Location: Northern Virginia
Price Range: $2,000 - $3,000
Results: Increased Lead Generation

For the Laughs

Comedy is a powerful tool in marketing. It can disarm your audience and make them engage more with the content. If your ad is truly funny, it might even have your audience quoting it after the fact and spreading your reach even further! An easy way to add some comedy to your marketing is to do a parody commercial like the one above.

No Need to Reinvent the Wheel

It can be hard to write funny engaging commercials, though. We definitely understand that. That's why what Foster did for the above video is so genius. The parody is based on a Super Bowl ad, they just took the concept and applied it to their business. Simple as that! Who says you can't be creative recycling concepts for ads?

Turn it Around

The whole video was shot in a single afternoon! Can you believe that? We've got this down to a science. Each scene took 30-45 minutes to set up and capture, and then it was off to lunch! We filmed it right in Foster's offices in Old Town Fairfax Virginia and then wrapped and headed to lunch! The editing process was simple and quick and after that, the finished project was ready for review!

We make it so simple and easy to make high-quality, engaging ads, why wouldn't you invest in our services?

Great Success!

The Pretty Sure ad smashed the engagement benchmarks on Facebook Foster set for it. With hundreds of views and dozens of clicks they could not have been more thrilled with the performance of the video. It was an absolute pleasure to continue this partnership and help Foster reach their video marketing goals.

We can help you too! All you have to do is reach out to us on our contact page, or if you need more inspiration for future video projects, check out our portfolio.