An Example of How to Spice Up Testimonials

Client Name: Foster Web Marketing
Type of Project: Video Production and Editing
Project Goal: Online Testimonial Video
Tools Used: Sony 4ks and Adobe Premiere
Crew: Jim Folliard, Sam von Brand
Date of project: Summer 2018
Location: Northern Virginia
Price Range: $2,000 - $3,000
Results: Improved Online Conversion

Testimonial Tone

Depending on your business, sometimes you want a serious, interview-style content for your testimonial business. Sometimes, you may find that serious is not the way to go, and you want your testimonial to be more fun and entertaining to your viewers, appealing to their sense of humor rather than pathos based rhetoric. This approach was perfect for Foster Web Marketing's latest testimonial video, featuring long time client Bob Battle.

Light Hearted

The benefit of shooting your testimonial this way, is that it is easier to watch than a straight laced interview style. Your video will be more engaging if people are entertained, and as a result they will stay tuned for longer increasing your chances of converting this view into a lead for your business. Bob, who has a background in comedy, was an excellent choice for this video and knocked it out of the park with his performance.

Show Your Clients Your Personality

An added bonus to this style of testimonial is that it shows your potential clients what your personality is like, instead of having a previous client say it. Anyone can have an actor or previous client sit down and say they're a great person, but a fun video with some jokes will go a long way towards convince your viewers of the same conclusion without having to say it. This can do a lot to make your business seem approachable and comfortable for your clients needs.

If you want to discuss a testimonial video idea, please contact us today!