Show the Homebodies What They're Missing

Client Name: High Side
Type of Project: Video Production and Editing
Project Goal: Social Media Highlight Reel
Tools Used: Sony 4ks and Adobe Premiere
Crew: Jim Folliard
Date of project: August 2019
Location: Northern Virginia
Price Range: $2,000 - $3,000
Results: Improved Online Conversion

Highlight in Your Backyard

High Side has been serving thirsty patrons for two years now, but they don't just pour beer. They have also been very active in working with the local businesses right here in Fairfax, Virginia. One of the things they do is host a beer garden where local venders can come and set up booths. Its a great event and we were happy to help our neighbors create a video to commemorate the occasion and advertise for future beer gardens!

Events Need Highlights

The great thing about a highlight reel is that it can be the simplest video you ever produce for your business. You'll notice in this one, we exclusively used beauty shots to tell the story of the day. No need to worry about setting up a quiet room or space for capturing sound bites. Shooting the event this way freed us up to use a bit more creative license visually in how we picked our shots. All of this to say, every event your business puts on needs to have video to capture the occasion. They are too easy to produce not to!

Gshift Means Quality

We've been producing videos like this for over twenty years right here in Virginia. We have perfected the process by this point and if you need more proof, check out the rest of our video projects. This was a thoroughly enjoyable project for us to produce, and we feel it is a great example of how constraints can inspire creativity; in this case telling the beer garden story using only beauty shots.

If you'd like to learn more about what top notch video can do for your business, please download my free report, Nine Nifty Tips for Effective Video Tips