We live in difficult times. Give your customers some COVID relief.

Client Name: Jim McKay
Type of Project: Video Production and Editing
Project Goal: TV Commercial
Tools Used: Sony 4ks and Adobe Premiere
Crew: Jim Folliard
Date of project: April 2020
Location: Northern Virginia
Price Range: $5,000 - $10,000
Results: Improved Sales

Tailored Ads

Today's world is fast-moving. The news cycle changes daily, and your television advertisements need to reflect this. It may sound a little daunting to try and keep up with the flow of daily discourse, but it can pay off in a big way for your business. For example, Jim McKay, a local dealership in Northern Virginia, recognized the need to offer a special deal for car shoppers during the COVID-19 outbreak. This is where Gearshift stepped in.

Pace of Production

When we received the production proof for this commercial, we knew it would be a fast turn around. Watching it, you can see the various elements that needed to be produced to make the final result reflect our standard of quality. There are lens flairs, light leaks, text graphics, and multiple cinematic shots of cars traveling. What you might not realize is that using stock assets, it is possible to put a commercial together like this quickly enough for your business to keep up with the news cycle.

Gearshift Gets it Done

Gathering the assets and designing the motion graphics in the commercial is a good amount of work to produce an ad like this, but at Gearshift we're experts at working under a deadline. We were able to turn this project around in record time and Jim McKay launched their relief program, helping the people of Northern Virginia stay mobile and productive during this difficult time. The best part about it? There were no logistical challenges around social distancing to produce this commercial since it used stock assets. All of this is to say: a global pandemic doesn't have to slow down your marketing

If you have an idea for a commercial and want to discuss it with the experts at Gearshift, contact us today.