Affordable: How Video Marketing Nourished a Lawn Care Business

Client Name: Affordable Lawn Sprinklers & Lighting
Type of Project: Video Production, Photography and Editing
Project Goal: YouTube Web Series
Tools Used: Nikon DSLRs and Adobe Premiere
Crew: Jim Folliard
Date of project: June 2008
Location: Northern Virginia
Price Range: $3,000 - $5,000
Results: Improved Online Conversion

The Little Guy’s Secret to Success? Big-Time Video!

I’ve been shooting video and taking pictures for my former roommate’s business, Affordable Lawn Sprinklers, since my footloose and fancy-free days, way back in 2003.

The lawn business, especially in northern Virginia, is a tough one. There are dozens of companies to choose from, the market flooded (pun intended) with people promising to out-sprinkle and out-light the other guy. So for Reed Libby, the owner of Affordable Lawn Sprinklers, being as good as the competition wasn’t an option; he had to be better.

I knew that with the competition being so fierce, I had to showcase his talents, and what better way than video? I may be biased, but I can’t think of any other way to showcase the lighting affects that Reed is known for. And I’m not the only one who thinks so.

Video That Converts

The videos that have performed the best for Reed include FAQs that we have shot in our green screen studio and on-location videos that give potential customers an idea of what they can expect if they hire Reed.

And these videos, even those we shot eight years ago, still convince customers that Reed is the man when it comes to lighting and irrigating their lawns. Even our very own Tom Foster, owner of our partner marketing firm, Foster Web Marketing, was wooed by the videos I made for Reed.

In fact, that’s how I met Tom and how he became a long time customer of Affordable Lawn Sprinklers!

Future Endeavors

As always, I plan to help Reed keep ahead of the other guy by shooting, editing, and producing videos and images that portray the caliber of the work he does. His work keeps getting bigger and better, which demands bigger and better video.

If you would like to see how Gearshift.TV can help you not only compete with, but demolish the competition, call 703.962.1270 today.