|Type of Project:
|Video Production and Editing
|Small Business Highlight Reel
|Sony 4ks and Adobe Premiere
|Date of project:
|$2,000 - $3,000
|Increased Foot Traffic
Highlight Small BusinessSmall business owners can attest to the fact that much of their operations rely on relationships and their own place in the community. To be a good small business owner, you need to connect with people on a personal level. Easier said than done. Especially if you're not using one of the most effective tools in your toolkit: video. Seriously, video is your secret weapon when it comes to letting people know about who you are and how you conduct your small business. Take it from Mobius Records.
Sounds of Fairfax
Dempsey Hamilton started as a sound engineer and developed his passion for record stores during his time on the road. The feeling that he got while browsing through sleeves across the country inspired him to open his own retail store in Fairfax, Virginia. But did you know that his favorite part of the job is connecting with customers over a shared love of music? That is the exact kind of tidbit that will resonate with his target audience, and the quick highlight reel posted above is the best way to communicate that passion directly and efficiently.
How To Get Started
The first thing to do is to find a videographer to trust with your story. Gearshift has been producing highlight reels for every level of business for over twenty years. We can help bring your story to the public and connect you with your potential customers with the push of a button (or two). The best part is, high-level production doesn't have to break the bank!
A shoot like this is typically done on location at your office, store, or other place of business. We set up our lights and cameras for a quick interview; usually about 15-20 minutes. Then we will do a sweep of your location with our cameras to get all those fancy beauty shots to really give the viewer the sense of "being there". This will help draw people in and make them feel comfortable visiting your store. We take it back to our editing bay and mix it altogether in to a video like the one you see above. The whole process can be completed in a week. So what are you waiting for?
Contact Us Today
This video is just one in a series we have produced for the Old Town Fairfax Business Association, and so far, they've all been a hit!
If you still are not convinced and want to see how we've helped dozens of other businesses in the greater Washington, D.C. area just head on over to our portfolio or take a look at some of the other videos on our Video Projects page.