PGA Tour Superstore: Why You Should Always Hire a Videographer for Your Opening

Client Name: PGA Tour Superstore
Type of Project: Video Production and Editing
Project Goal: Grand Opening Highlight Reel
Tools Used: Sony 4ks and Adobe Premiere
Crew: Jim Folliard
Date of project: August 2021
Location: Northern Virginia
Price Range: $5,000 - $10,000
Results: Increased Community Buzz

Grand Occasion

Every event is an opportunity for video. If you want to hit the ground running with your business, you throw a grand opening and announce it to the public. But to really get value out of your grand opening, you also need to invest in a videographer. Video can show how exciting the opening wasthere's a line down the block! Being able to show the crowd on opening day in your marketing communicates so much more to potential customers than opening the doors and hoping they show up.

Super Video

With nearly 330 golf clubs across the state of Virginia, of course, a PGA Tour Superstore opening would draw a crowd. That's the easy part to capture. A true elite videographer knows how to capture good testimonials from your initial customers and combine it with the beautiful cinematography of the day into a package that will reach a much wider audience than just your first day's worth of shoppers. One shopper says, "It's my Disneyland!" What better endorsement can you get than that?

Consumers connect more to your customers describing their experience in their own words than some cheesy commercial. Highlight reels like this save you money. Grand openings only happen once, so you only need to shoot for the span of a single day. Some highlights can be shot in a single afternoon and turned around quickly afterward by our expert editors.

It's All About Connections

Highlight reels like these are about showing the personal side of the business. Who works there and how do they get involved in the community. It's a great opportunity to highlight the charitable efforts your business makes. During the PGA Tour Superstore opening, they gave 15,000 dollars to First Tee, an organization in the greater Washington, D.C. area that aims to introduce the game of golf to young people. Seeing the actual check being donated is so much more impactful than hearing about it word-of-mouth. It's the kind of engagement with your customers that you need to really get your business successful, quickly.

Gearshift has perfected the art of the highlight reel. We are proud to say we have filmed dozens of businesses in Virginia, Maryland, and Washington, D.C. as they open. If you need help making sure your grand opening has the maximum impact, we can help.

See More of Our Work

Want to see some examples of other businesses we have helped by capturing their launch? We were there for Greenhouse's Grand Opening in 2016. And we don't just do event highlights. We shoot any kind of video project you can imagine. Just check out our Video Projects and Portfolio to see more.