There is no better marketing tool than testimonials

Client Name: ReedSmith
Type of Project: Video Production and Editing
Project Goal: Testimonial Video
Tools Used: Sony 4ks and Adobe Premiere
Crew: Jim Folliard
Date of project: December 2013
Location: Northern Virginia
Price Range: $5,000 - $10,000
Results: Improved Online Conversion

Let Your Clients Tell Your Story

You can parade a camera through your fancy offices, and put yourself in your own video, but hearing from satisfied customers can be just as effective, and save you the headache of worrying about how you look in your business' video. People will respond more if they can relate to the subject of the video and you may find testimonials are the more effective advertisting route. We certainly have through our years of video marketing, and this example from ReedSmith was no different.

Testimonials Drive Results

ReedSmith needed to update their video marketing to ensure their business remained strong. To accomplish that, they wisely reached out to Gearshift and got Jim to come out to film an interview with a satisfied customer. The shoot was easy, it took only half a day to accomplish. Jim set up for the interview, got enough sound bites to put the highlight reel together, and then got some broll shots, and it called a day. The end result is effective, good looking, and was easy to produce!

Save Yourself Some Prep Work

The main advantage of a testimonial video? There's no preparation necessary! We can come in and handle the interview to get the best sound bites out of your clients. No storyboarding or scripting necessary. The end result is a video that comes off as completely natural and off-the-cuff. Exactly what you want in a testimonial video. Clients speaking freely are more believable and thus more effective at attracting new business.

When it comes to updating your video marketing, testimonials are one of the most effective and efficient methods of doing it. If you need some help producing a testimonial video, don't be afraid to contact us today!