A Simple but Effective Commercial

Client Name: Rios Dentistry
Type of Project: Video Production and Editing
Project Goal: Commercial
Tools Used: Sony 4ks and Adobe Premiere
Crew: Jim Folliard
Date of project: May 2020
Location: Northern Virginia
Price Range: $2,000 - $5,000
Results: Increased Business

Simplicity is King

Sure, big budget ads are flashy and attention-grabbing, but simple easy-to-execute concepts can be just as effective. This commercial from Rios Dentistry is a great example of how you can make your advertising budget go farther, and set your business into overdrive. Dentist Rick Rios realized he could save by using himself as his on-camera talent, and his location as the set. Easy, hassle-free video marketing.

Put Yourself Out There

Aside from saving money, a huge advantage Rick leveraged by putting himself in front of the camera, is that it allows him to connect with his audience. Your potential customers will appreciate getting to see you as the person they will be dealing with if they choose to patronize your business. The same goes for your offices. Using them as a location for a shoot will make potential customers more comfortable walking through your door for the first time. Both are great things to consider if you are planning your next commercial and want to save some money!

Trust the Experts

Now, this case study is not to say that this method of commercial production is something just anyone can do. As you can see in the above video, Rick Rios trusted Gearshift to bring their expert level of cinematography and video editing to this project to give the commercial a professional feel, despite that fact that he himself is the star, sitting in his own office. The moral of the story is that expert video producers can take a simple concept and turn it into a sleek, beautiful representation of your business. So what are you waiting for? Give us a call and see what we can do for you.