Sworkit: Work Out From Your Own Home

Client Name: Sworkit/Nexercise
Type of Project: Video Studio Production
Project Goal: Instructional Fitness Videos
Tools Used: Nikon DSLRs and Adobe Premiere
Crew: Jim Folliard
Date of project: 2015-Present
Location: Northern Virginia
Price Range: $5,000-$15,000
Results: Backing from high profile investors

No More Excuses

Nexercise is a growing brand created by Gregory Coleman, Benjamin Young,  and Ryan Hanna. Their vision was to eliminate all the excuses people use to avoid exercise. With their app you can work out at your covienence without needing a trainer. Their app works essentially like Spotify, passing on work out "playlists" to users looking to customize a regimen that's right for them. Nexercise wanted to improve the image quality of their videos as well as branch into mobile and high definition television. When Greg first contacted Gearshift Productions to help produce their "How-To" videos, we knew it would be a great opportunity. How right we were. Their brand has exploded! To date Gearshift has shot over 300 exercise videos.

Swimming with the Sharks

With high quality video integrated into their app, Ben and Greg went on ABC's Shark Tank and successfully pitched their product. Mark Cuban bought a stake in their company for one and a half million dollars! That amount was record setting for a Shark Tank episode and the biggest tech deal on the show to date. Talk about economic boom. Through this partnership Sworkit (Simply Work It) was able to grow and be used by more and more people across the country trying to get in shape, but held back for one reason or another. 

Home Fitness Gurus

Our full body green screen was a natural fit for a project like this. What better technology to use for a home fitness app? These work outs are designed to be done anywhere, and when shot on our green screen we can make that a reality. Shooting trainers demonstrating good form for a push up might not sound like the most thrilling challenge for a videographer but every project has the potential for creativity. Finding ways to put our spin on these videos is what makes Gearshift stand out amongst the competition.

Kick Your Marketing Into Shape

If Sworkit could convince Mark Cuban to give them one and a half million dollars, so can you! All it takes is a clever concept and a vehicle to deliver your concept to your potential audience. Gearshift can help with all of that. If you're ready to take your business' marketing to the next level and grow your brand, call Gearshift and see what we can do for you.If you'd like to learn more about what top notch video can do for your business, please download our free report, Nine Nifty Tips for Effective Video Tips