|Client Name:||Unruh, Turner, Burke, and Frees|
|Type of Project:||Video Production and Editing|
|Project Goal:||Web Video|
|Tools Used:||Sony 4ks and Adobe Premiere|
|Date of project:||Fall 2019|
|Location:||West Chester, Pennsylvania|
|Price Range:||$3,000 - $5,000|
|Results:||Improved Online Conversion|
Simple ConceptsNot every video you produce for you business needs to be a high concept, focus-grouped, clever idea. As the above video shows, to make an effective marketing video, you can simply bring a videographer into your office and have your staff explain what your mission statement means to them. Save yourself the expense of hiring a marketing strategist and use this concept for your next video project!
Home Field Advantage
Using your offices has many additional benefits. You save money on renting a studio, there is more freedom in scheduling since you control the location, and your on camera talent (i.e. your employees/customers) will be more comfortable and relaxed in a setting their familiar with. That way we'll get better footage when it comes time for their big close up. Dave Frees understood this, and you can see this reflected in the results. It freed us up to have a bit of fun with the production and even toss a blooper or two into the final product. This makes Dave and his partners seem even more approachable and more likely to be hired by prospective clients.
Frees Home Run
Dave Frees' law firm has had massive success from this video and saved themselves tons of money by going with a simple concept for their marketing as opposed to hiring a huge firm to make some marketing concept, hiring actors and booking a location. As this case study has shown, you can save yourself a huge headache by just using your own offices and employees, and make yourself seem much more geniune and authentic in the process!
If you want help producing your own on-location video, please don't hesitate to contact us today!