|Client Name:||William T. Clothiers|
|Type of Project:||Video Production and Editing|
|Project Goal:||Web Marketing Video|
|Tools Used:||Sony 4ks and Adobe Premiere|
|Date of project:||Winter 2019|
|Price Range:||$2,000 - $3,000|
|Results:||Improved Online Reach|
Word of MouthOne of the core tenets of marketing is that word of mouth advertising is a pillar of any business. You can spend, spend, spend all day on ads but nothing will grab prospective clients' and customers' attention like hearing about your business from someone they trust. This goes double for someone who otherwise has no interest in the success of your business. And thus, the idea behind the testimonial was born. William T. Clothiers, a tailor based out of Old Town Fairfax, Virginia, knew they needed to market their business. So they brought us out to their shop to interview one of their clients.
Hearing from your customers about the quality of service they received is worth much more than you or your own employees telling prospective clients about the level of service they will receive. Anyone can say they are the best in their field and that is why they should be hired, but very rarely do such proclamations turn out to be true. People in the market for your services have a more critical eye for biases when shopping around. That is why testimonials are effective. And the best part is, you avoid the cost of hiring actors. You avoid the cost of hiring a marketer to focus group ad concepts. You just get a customer, put them in front of a camera, and let the videographer work their magic.
Start Marketing Now
Now that you know how great testimonials can be, what are you waiting for? Be like Todd at William T. Clothiers and give us a call. Just like his video, yours can be shot in a single day or half-day, and in a simple 3-minute testimonial people shopping for your services will learn more about your business than they ever would from some pricey, overproduced marketing video. We have over twenty years of experience shooting and editing these videos to tell your story, so contact us today to talk about how we can help you.