The Power of Highlight Reels

Client Name:  Global Guardian
Type of Project: Video Production and Editing
Project Goal: Highlight Reel
Tools Used: Sony 4ks and Adobe Premiere
Crew: Jim Folliard, Sam von Brand
Date of project: February 2019
Location: Northern Virginia
Price Range: $5,000 - $10,000
Results: Improved Online Conversion

Guarding the Globe

Global Guardian has been a client of Gearshift for a number of years. We've helped them create marketing video as they've grown from a small security company into an international player, able to mobilize medical staff and air evacs across the globe. When they contacted us with an idea for a bigger marketing project, we were willing and able to help them navigate the process step by step. The best way to build a brand and raise awareness about your services? A corporate highlight reel tailored to your business to give potential clients a sense of your culture. When we arrived at their offices in February with our cameras, that was exactly what we set out to do. 

One Day

All it took was one day to gather footage, interview employees and take b roll. We shot six interviews and wove them into a three minute highlight reel that Global Guardian can now blast out to use as a marketing tool to make people aware of not just their services but also their brand. Potential customers can watch this video and learn about the Global Guardian Air Ambulance program, or hear about their incredibly quick response times, but most importantly they can see and hear the people who they will entrust their security too. This kind of marketing is invaluable. And all it took was one day of shooting. 

Highlight Your Culture

The best thing about corporate highlight reels is that it gives customers the chance to see who they will be working with before they make the decision. If you have a charismatic employee who really shines in your highlight reel, that could be the difference on converting a few extra leads. The beauty of these videos is also that they work for any field. You don't just have to be in the security space like Global Guardian to see results. They certainly have, as their highlight reel has gotten rave reviews by all who have seen it.

If you want to take your business to the next level and are interested in seeing what Gearshift can do for you, we would love to hear from you. Feel free to fill out our contact form, or give us a call at 703.928.8257. 

Jim Folliard
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Founder, Director, Cinematographer, Photographer & Editor