The Latest in a Long Line of Commercials

Client Name: Eastern Motors Automotive Group
Type of Project: Video Production and Editing
Project Goal: Television Commercial
Tools Used: Sony 4ks and Adobe Premiere
Crew: Jim Folliard
Date of project: September 2020
Location: Northern Virginia
Price Range: $5,000 - $10,000
Results: Increased Sales

DMV Tradition

Eastern Motors has been a premiere car dealership in the Maryland, Virginia, and Washington D.C. area for years now. Their jingle is almost ubiquitous in its recognition across the area. Gearshift has been helping to produce these videos every step of the way and we're beyond proud to release the newest entry into the commercial line. Producing a new round of these commercials featuring local athletes every year is almost something of a tradition for us, and we can't wait to see what future iterations are going to look like.

On Location

This time we shot at a warehouse featuring some of the prized cars in the Eastern Motor's collection. The video is a great example of how mobile Gearshift is. We loaded up our lights, cameras, tripods, microphones and mobile green screen and got everything set up to get our shots just how we like them. We pride ourselves on providing top quality service to all of our clients whether they want to use our studio (located in Fairfax, Virginia) or want us to come to them. When you work with Gearshift, you're getting the best video production in Virginia.

Make it Fun

The athletes are always professional during video shoots in all the years we've produced them, but that doesn't mean you can't also have a little fun on set. For this years Eastern Motors commercial we also produced a behind the scenes style blooper reel to show a different side of the athletes. We all know what they're like on the field, so its great to give them a stage to show off other aspects of their personalities. Its an honor to work with them, and we're excited to continue using top talent in these spots!


We're proud of every project we produce, but we're pretty confident this one will score big. Congrats to Eastern Motors for their many years of success and service to their customers, and we wish for a successful season for the Washington Football Team this year. We'll keep doing like we always have and continue to provide high quality video to the DMV area, just like we have done traditionally.

We're happy to help with all kinds of video projects so what are you waiting for? If you have a project in mind, call us today.