Legal Marketing Done Right

Client Name: Paul Samakow
Type of Project: Video Production and Editing
Project Goal: TV Commercial
Tools Used: Sony 4ks and Adobe Premiere
Crew: Jim Folliard
Date of project: Spring 2017
Location: Northern Virginia
Price Range: $5,000 - $10,000
Results: Improved Lead Generation

Marketing 101

Paul is a self described marketing guru. He's been a lawyer in the Washington, D.C. area for years and has learned many strategies to effectively brand himself and attract business. Part of these marketing efforts is to find partners to help create materials that he can use to generate leads. This is where Gearshift comes in. He booked us to shoot his commercial on our green screen. Once we had the footage, our editors went to work and designed the look of the video you see above. 

Make Yourself the Brand

Paul's marketing strategy revolves around presenting himself in the community. He understands that to have success in business, people have to know you, and know what you are about personally. So his marketing efforts are all about introducing himself to as broad an audience as possible, so that the next time a member of that audience is in an auto accident, they reach for the phone and call Paul Samakow first. This presented a unique challenge to us here at Gearshift, how do we present Paul in the best light and grab the attention of the people he wants? The answer was to put Paul on camera and let him speak. We filled in the rest of the personality of the video with special effects and graphics to make Paul's message really pop.

Talk About Success!

The segment on HGTV brought Alejandra the exposure she needed to increase brand awareness and fully launch her business. And HGTV wasn't the only media outlet who wanted a piece of Alejandra. She has been featured by Parents magazine, CBS, Woman's Day, Family Circle, Mashable and the Washington Post.

All of this media exposure—and hundreds of stunning videos—has spelled major success for her business. This is no clearer than on her YouTube Channel, where she has over 230,000 subscribers. Within a week the vast majority of her videos get over 40,000 views, and her most popular video has had more than 1.8 million!

I'm proud to say that we shot and produced this extremely popular video and I couldn't be happier that it's performed so well for Alejandra. I always look forward to our shoots and to watching as her star rises higher and higher. 

If you'd like to learn more about what top notch video can do for your business, please download my free report, Nine Nifty Tips for Effective Video Tips