Beer Banter: Social Media Video Converts

Client Name: High Side
Type of Project: Video Production and Editing
Project Goal: YouTube Web Series
Tools Used: Sony 4k and Adobe Premiere
Crew: Jim Folliard, Sam von Brand
Date of project: March 2018
Location: Northern Virginia
Price Range: $5,000 - $10,000
Results: Increased Facebook Engagement

Beer and Facebook

Jinson Chan achieved his dream when he opened High Side in Old Town Fairfax. But to have success in business, it takes more than just opening your bar. You also need cutting edge marketing to bring in the customers. At, we know one of the most tried and true methods of marketing is to produce stunning 4k quality video. So we teamed up and produced the smash hit web series Beer Banter.

Social Media Blitz

The videos debuted on High Side's Facebook page, and very quickly reached hundreds of views with brewers around the county reaching out to have their beers reviewed or even to guest judge in the next round of videos! It is always gratifying to see our partners have success with their video marketing efforts and Beer Banter was no different. Jack and Yannick might not have been fully prepared for their new found social media fame. 

Success in Business Starts with Video

We're thrilled for Jinson's success and hope it only continues as High Side serves more and more of the citizens of Fairfax. Still need convincing that video is the secret to success in business marketing? Check out the High Side website and see the views for yourself! Or visit our case studies page to see how Gearshift has helped tons of businesses in the D.C. area.