Foster Web Marketing: Success in Business Starts with Great Marketing

Client Name: Foster Web Marketing
Type of Project: Video Production and Editing
Project Goal: Various Video Projects
Tools Used: Nikon DSLRs and Adobe Premiere
Crew: Jim Folliard, Don Napoleon
Date of project: December 2013
Location: Northern Virginia
Price Range: $5,000 - $10,000
Results: Improved Online Conversion

Not Just Ads

Tom Foster of Foster Web Marketing has been a partner of Gearshift for years and a beautiful partnership has developed. FWM has hired Gearshift to shoot and many different styles of videos, allowing us to flex our muscles and provide them the best video products to market their service. Everything from employee biographical videos to three camera talk shows we have provided Foster Web Marketing and many more video projects are in our future.

The Secret to Marketing

From the begining, Tom has understood that effective video marketing is more than just making a commercial to tell consumers to purchase your product, video can be used to educate prospective clients about your business, who the people are they will be potentially hiring, and to let people know about the culture of your company. Conveying a positive company culture can go a long way to attracting consumers or potential employees to your business, whether you're hiring or selling.

Years of Video Projects Completed

The partnership between Gearshift and Foster Web Marketing has produced a greatest hits catelogue worth of videos over the years. Everything from holiday videos to music video parodies to informative talk show style videos featuring successful clients, Gearshift has helped Foster Web Marketing reach their audience in multiple different formats. Foster Web Marketing is a perfect case study because they prove you can have fun with your marketing videos. In fact, a dour attempt to sell your service to your audience will be much less effective than a fun, short video to keep your brand in the mind of consumers. If you want to see what video can do for your business, contact Gearshift today!

Jim Folliard
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Founder, Director, Cinematographer, Photographer & Editor