Videos themselves do not influence the traditional ranking system of search engines. However, this does not mean that your videos will be difficult to find online. There are particular strategies involved in order to give your videos the maximum exposure on the web, hence the term search engine optimization (SEO).
Search engines look for "keywords". Keywords can be placed in various places around a video, such as the title, description, and what's known a "tag". Tags can be a word or a series of words which are strategically placed and specifically designed to catch the attention of search engines. Tags can be anything you want, for example: car, accident, injured, hurt, lawyer. You can include all of these words or just one, and various combinations influence search engine rankings differently. This is where professional help becomes critical. The following are some of the basic requirements for successful video SEO:
- Start a YouTube campaign - YouTube is owned by Google and videos on YouTube are indexed into Google's search engine. This is pretty much a no-brainer when it comes to online video campaigns.
- Implementation of SEO strategy - Without a great plan in place, a great video is wasted.
- Importance of keywords and tags - These can be life savers in terms of video SEO because without them, your video will literally end up in Web oblivion.
Optimizing and implementing strategies for video SEO requires planning and careful placement of keywords. These keywords will allow for your video to be ranked based on search criteria. The best results demand professional attention, and Gearshift has helped thousands with video production in the Virginia area. Utilizing professional expertise is key to achieving the results you need.
Just having well made videos doesn't mean much if your potential clients cannot locate them. Contact us toll free at 877-477-7883, click here to contact us by web, or order a copy of the free Video Marketing DVD.