What is Video Production?

According to Wikipedia, video production is, "The process of creating video by capturing moving images, and creating combinations of parts of this video in live production and post-production (video-editing)."

And, while this definition is accurate, it still doesn't capture the essence of what video production is all about.

Video Production From Concept to Completion

Video production starts with coming up with a solid concept and creating a plan to get the concept across to the audience. With a good concept in mind, the team moves on to writing a script, scouting the shoot location, and performing the many tasks needed to ensure that the shoot will go as planned.

When it's time for the shoot, the production team should have all the camera, lighting, and sound equipment ready. Then it's time to shoot. This is where the magic happens, but only if the production team has done their homework and are ready to take on any and all challenges the shoot may have. Of all the aspects of video production, this is arguably the most important. Without good video, there is no reason to code, optimize, edit, or promote the material, which are the final four jobs of a full-service video production team.

Want More Information about Video Production?

For more information about the ins and outs of video production, request our free book, Nine Nifty Tips for Effective Video Clips. It's filled with information that can help you better understand how powerful web video is and how to do it just right.

If you'd like, you can also call 703.962.1270 to speak with a member of our DC metro video production team. We would love to show you how our production team can make your videos the unbeatable conversion tool you need to beat out your competition.

Paisano's Tom Wilson

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Jim Folliard Video Master

Jim Folliard
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Founder, Director, Cinematographer, Photographer & Editor